Litmap LLC - Privacy Policy

We are committed to being transparent about our privacy practices, including how we treat your personal information. The following policy outlines the privacy practices of Litmap’s and its affiliated sites (which we’ll refer to as the "Sites") and related communication, updates, messaging, webinars and events (which we’ll refer to as the “Services”). This policy does not apply to the practices of third parties who may also collect or receive data in connection with your use of the Sites and Services. 

1. Our Privacy Policy

We gather and process your information only as needed to provide you with the Services. By accepting our Terms of Use, you confirm that you have read and understand this policy, including how and why we use your information. 

If you don’t want us to collect or process your personal information as described in this policy, you shouldn’t use the Services. We are not responsible for the content or the privacy policies or practices of any of our affiliates or third-parties.

Our Terms of Use require all users to be at least 18 years of age. You are responsible for any and all account activity conducted by a minor on your account. We do not sell the information or data of any users. 

By using the Services, you acknowledge that Litmap LLC (“Litmap”) will use your information in the United States and any other country where Litmap operates. Please be aware that the privacy laws and standards in certain countries, including the rights of authorities to access your personal information, may differ from those that apply in the country where you reside. We will only transfer personal information when required by law and in those countries to which we are permitted by law. Our information transfer practices are more fully described in the “Transfers" Section of this policy.

2. Information Collected or Received

In providing our Services, we may collect or receive your personal information from the following sources: directly from you, from forms you complete; indirectly from you based on your interaction with our Services, or from the device or browser you use to access the Services; from our vendors and suppliers that help provide services you may interact with (such as, for example, for payments or customer support), and from our third party advertising and marketing partners. You often choose what information to provide, but sometimes we require certain information to provide our Services. We only use the information we collect for the purposes described in this policy.

The information obtained may include: your name, email address, phone number, social media account usernames, and any other information you chose to directly provide to Litmap. 

Registering: In order to use our Services, you need to provide a valid email address. You need to provide this information to enable us to communicate with you about our Services. Additional information, billing and payment information (including billing contact name, address, telephone number, credit card information), a telephone number, and/or a physical postal address, may be necessary in order for us to provide a particular service. 

Automated Information: Litmap automatically receives and/or records information from your browser or your mobile device when you visit the Site, or engage certain Services, such as your IP address or unique device identifier, cookies, and data about which pages you visit and how you interact with those pages. This information is stored in log files and is collected automatically. 

Data from Advertisers: As described below, Litmap receives information from our advertisers about you. This information can include attribution information via cookies and UTM tags in URLs to determine where a visit to the Sites comes from, responses to marketing emails and advertisements, responses to offers, and information from partners who you have given consent to share that information with us.

Information from Third Parties: Some members may access our Services through an external third-party application, such as Facebook, WhatsApp, or Instagram. If you choose to interact with Litmap through such services Litmap may receive information from that application. We may also collect public information in order to connect, such as when we communicate with you over social media. We may use that information as part of providing the Services to you. 

4. Messages from Litmap LLC 

Litmap will contact you in order to provide services and information updates. Primarily, these messages are delivered by email or text. If you no longer wish to receive these emails or messages from Litmap you can opt out by following the unsubscribe link in any email or text you receive. Please note that sometimes unsubscribing or subscription changes may take a few days to take effect.

Litmap may also contact you through third party service providers, such as Facebook, WhatsApp, Instagram or other platforms. If you choose to unsubscribe from these messages as well, please know that you will have to modify your message or notification settings within each third party platform. 

5. Community

Litmap is building a community. If you connect with others through our community, including directly or through third party platforms, please use common sense and good judgment when posting or sharing your personal information with others through the Services. Be aware that any personal information you choose to provide publicly can be read, collected, or used by others, or could be used to send you unsolicited messages. You are responsible for the personal information that you choose to provide in community spaces through the Services. 

6. Information Uses, Sharing, & Disclosure

We respect your privacy. Litmap will not disclose your name, email address or other personal information to third parties without your consent, except as specified in this policy.

Legal Bases

When you access or use the Services, we collect, use, share, and otherwise process your personal information for the purposes described in this policy. We rely on a number of legal bases to use your information in these ways. These legal bases include where:

• Necessary to perform the contractual obligations in our Terms of Use and in order to provide the Services to you;

• You have consented to the processing, which you can revoke at any time;

• Necessary to comply with a legal obligation, a court order, or to exercise or defend any impending or asserted legal claims;

• Necessary for the purposes of our or a third party’s legitimate interests, such as those of visitors, members, or partners (described in more detail below);

• You have expressly made the information public;

• Necessary in the public interest, such as to prevent crime; and

• Occasionally necessary to protect your vital interests or those of others (in rare cases where we may need to share information to prevent loss of life or personal injury).

We principally rely on consent (which can be withdrawn at any time) to send communications or marketing messages. 

Our Legitimate Interests

Where we process your information on the basis of legitimate interests, we do so as follows:

Providing and Improving our Services: We use your information to improve and customize our Services, including sharing your information for such purposes, and we do so as it is necessary to pursue our legitimate interests of improving our Services for our users. This is also necessary to enable us to pursue our legitimate interests in understanding how our Services are used, and find ways to grow our business. It is also necessary to allow us to pursue our legitimate interests in improving our Services, efficiency, interest in Services for users, and obtaining insights into usage patterns of our Services. 

Keeping our Services Safe and Secure: We use your information for safety and security purposes, which can include sharing your information for such purposes, and we do so because it is necessary to pursue our legitimate interests or those of a third party in ensuring the security of our Services, preventing harm to individuals or property, or crime, or enforcing or defending legal rights. This includes enhancing protection of our community against spam, harassment, intellectual property infringement, crime, and security risks of all kinds. We use your information to provide and improve the Services, for billing and payments, for identification and authentication, and for general research and aggregate reporting.

Legal and Safety: Litmap may also retain, preserve, or release your personal information to a third party in the following limited circumstances: in response to lawful requests by public authorities, including to meet legitimate national security or law enforcement requirements; to protect, establish, or exercise our legal rights or defend against impending or asserted legal claims, including to collect a debt, or a material violation of our policies; to comply with a subpoena, court order, legal process, or other legal requirement; or when we believe in good faith that such disclosure is reasonably necessary to comply with the law, prevent imminent physical harm or financial loss, or investigate, prevent, or take action regarding illegal activities, suspected fraud, or threats to our rights or property. In these cases, our use of your information may be necessary for the purposes of our or a third party’s legitimate interest in keeping our Services secure, preventing harm or crime, enforcing or defending legal rights, or preventing damage. Such use may also be necessary to comply with a legal obligation, a court order, or to exercise or defend legal claims. It may also be necessary in the public interest (such as to prevent crime) or to protect vital interests (in rare cases where we may need to share information to prevent loss of life or personal injury).

If Litmap receives a lawful, verified request for a member’s records or information in one of the limited circumstances described in the previous paragraph, Litmap may disclose personal information, which may include, but may not be limited to, a user’s name, address, phone number, email address, and company name. 

Service Providers: Our engagement of service providers is often necessary for us to provide our Services to you, particularly where such companies help us manage communication and digital security. We have a legitimate interest in working with service providers to make our Services better. These third parties have only limited access to your information, may use your information only to perform these tasks on our behalf, and are obligated not to disclose or use your information for other purposes. 

Business Reorganisation: In some cases, Litmap may choose to buy or sell assets. Such transactions may be necessary and in our legitimate interests, particularly our interest in making decisions that enable our business to develop over the long term. In these types of transactions (such as a sale, merger, liquidation, receivership, or transfer of all or substantially all of Litmap’s assets), member information is typically one of the business assets that is transferred. If Litmap intends to transfer information about you, Litmap will notify you by email or by putting a prominent notice on our Sitesand you will be afforded an opportunity to opt out before information about you becomes subject to a different privacy policy.

Third Parties: Third-parties may also collect information about you while using our Services. Third-party sites may request cookies directly from your browser. These interactions are subject to the privacy policy of the third-party Sites. In addition, certain cookies and other similar technologies on the Sites are used by third parties for targeted online marketing and other purposes. These technologies allow a partner to recognise your computer or mobile device each time you use the Services. Please be aware that when you use third-party sites or services, their own terms and privacy policies will govern your use of those sites or services. 

This policy does not apply to the practices of third parties (certain third-party providers on whom we rely to provide certain services, or API users) that Litmap does not own or control or individuals that Litmap does not employ or manage, except as otherwise provided for in the Terms or as required by law. 

If you provide your information to such third parties in connection with your use of the Services, different practices may apply to the use or disclosure of the information that you provide to them. Litmap does not control the privacy or security policies of third parties. To the full extent applicable in your jurisdiction, Litmap is not responsible for the privacy or security practices of these sellers, API users, or other websites on the internet, even those linked to or from our Services. 

We encourage you to read their privacy policies and ask questions of third parties before you disclose your personal information to them. For the purposes of European law, these sellers, third party providers, and API users are independent controllers of data, which means that they are responsible for providing and complying with their own policies relating to any personal information they obtain in connection with our Services.

7. Transfers

Litmap operates a global service. Though the personal information you disclose to Litmap is controlled by Litmap LLC, by using our Services, you understand that Litmap may share some of the information it gathers with affiliates for purposes described in this privacy policy, including for ID verification, transaction reviews, and payment processing.

The United States, European Economic Area (“EEA”) Member States, and other countries all have different laws. When your information is moved from your home country to another country, the laws and rules that protect your personal information in the country to which your information is transferred may be different from those in the country in which you live. For example, the circumstances in which law enforcement can access personal information may vary from country to country. In particular, if your information is in the US, it may be accessed by government authorities in accordance with US law.

8. Security

The security of your personal information is important to us. We follow generally accepted industry standards to protect personal information submitted to us, both during transmission and after it is received, for example encryption is used for certain information (such as credit card numbers) using TLS (transport layer security). Unfortunately, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we can't guarantee its absolute security.

If you have any questions about the security of your personal information, you can contact us at info@litmap.co

9. Retention

Litmap will retain your information only for as long as is necessary for the purposes set out in this policy, for as long as you remain subscribed to our email lists, or as needed to provide the Services to you. If you no longer want Litmap to use your information you may contact us at any time to request that we remove your information from our records and cease contacting you. (See, Section 13: Contact) Litmap will retain and use your information only to the extent necessary to comply with our legal obligations (for example, if we are required to retain your information to comply with applicable tax/revenue laws), resolve disputes, enforce our agreements, and as otherwise described in this policy.

10. Your Rights & Choices

Certain privacy laws around the world, including the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), provide users with rights related to their personal information. Consistent with those laws, Litmap gives you the choice of accessing, editing, or removing certain information, as well as choices about how we contact you.

You may change, correct, or delete your Litmap account information at any time by contacting Litmap directly at the means identified below (Section 13: Contact). Depending on your location, you may also benefit from a number of rights with respect to your information. While some of these rights apply generally, certain rights apply in limited cases.

• Right to Access & Portability: You can request a copy of your personal information in an easily accessible format and information explaining how that information is used. 

• Right to Correction: You have the right to request that we rectify inaccurate information about you. By visiting your account settings, you can correct and change certain personal information associated with your account.

• Right to Restrict Processing: In certain cases where we process your information, you may also have the right to restrict or limit the ways in which we use your personal information.

• Right to Deletion: In certain circumstances, you have the right to request the deletion of your personal information, except information we are required to retain by law, regulation, or to protect the safety, security, and integrity of Litmap or our Services. 

• Right to Object: If we process your information based on our legitimate interests as explained above, or in the public interest, you can object to this processing in certain circumstances. In such cases, we will cease processing your information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons. Where we use your personal data for direct marketing purposes, you can object using the unsubscribe link in such communications.

• Right to Withdraw Consent: Where we rely on consent, you can choose to withdraw your consent to our processing of your information using specific features provided to enable you to withdraw consent, like an email unsubscribe link. This is without prejudice to your right to generally permanently delete your personal information.

The CCPA provides California residents with the following additional rights:

• Right to Know: California residents may request disclosure of the specific pieces and/or categories of personal information that the business has collected about them, the categories of sources for that personal information, the business or commercial purposes for collecting the information, the categories of personal information that we have disclosed, and the categories of third parties with which the information was shared.

• Right to Opt-Out: To the extent that Litmap “sells” personal information(as that term is defined under the CCPA), California residents are entitled to opt-out of the “sale” of data at any time (see below for more information).

If you would like to manage your personal information or exercise any of the above please contact us by email or mail (See, Section 13: Contact). Once you contact us to exercise any of your rights, we will confirm receipt of your request.

Please note that we may verify your identity before we are able to process any such requests described in this Section, and in our discretion, deny your request if we are unable to verify your identity. 

Email & Messages

You may also control the receipt of certain types of communications from Litmap. Litmap may send you messages about the Services. Some of these messages are required, service-related messages for users (such as transactional messages or legal notices). Other messages are not required, such as email updates. If you no longer wish to use the Services or receive service-related messages (except for legally required notices), then you may unsubscribe by following the link in our email communications and/or notify Litmap by the means outlined in the Contact section below. 

Cookies

We use both technically necessary (for the functioning and security of the Services) and non-technically necessary cookies and similar technologies.

Additional Disclosures for California Residents

Notice of Collection

In addition to the Rights & Choices described above, the CCPA requires disclosure of the categories of personal information collected over the past 12 months. While this information is provided in greater detail in the "Information Collected or Received" Section above, the categories of personal information that we may collect – as described by the CCPA – are:

• Identifiers, including name, email address, and IP address

• Other individual records such as phone number, billing address, or credit or debit card information. This category includes personal information protected under pre-existing California law (Cal. Civ. Code 1798.80(e)), and overlaps with other categories listed here.

• Demographics, such as your age or gender. This category includes data that may qualify as protected classifications under other California or federal laws.

• Commercial information, including purchases and engagement with the Services.

• Internet activity, including your interactions with our Services and what led you to our Services.

• Sensory visual data, such as pictures posted on our Service.

• Geolocation data provided through location enabled services such as WiFi and GPS.

The Purposes for Our Collection

We collect and use these categories of personal information for our business and commercial purposes described in the “Information Uses, Sharing and Disclosure” Section above, including providing and improving the Services, maintaining the safety and security of the Services, processing purchase and sale transactions, and for advertising and marketing services.

Third Party Marketing and Advertising and Your Rights (Opt-Out of “Sale”)

Litmap does not sell personal information to third parties for monetary value. However, the term “sale” is defined broadly under the California Consumer Privacy Act. To the extent that “sale” under the CCPA is interpreted to include interest based advertising or other data uses described in the “Information Uses, Sharing and Disclosure” Section above, we will comply with applicable law as to those activities. 

Do Not Track Signals

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what Sitesand app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals. For more information on “Do Not Track”, visit http://www.allaboutdnt.com.

Shine the Light

California law entitles residents to ask for a notice describing what categories of personal information we share with third parties for their own direct marketing purposes. Other than to third-party service providers, who must obtain your separate consent for their own marketing purposes, or unless you request us to or consent to it, Litmap does not share any personal information to third parties for their own direct marketing purposes. If you have questions about these practices, you can contact us through one of the channels listed in the “Contact” Section below.

Accessibility

If you have a disability and would like to access this policy in an alternative format, please contact us using one of the channels listed in the “Contact” section below.

11. Your Responsibilities

In using our Services you may receive personal information from other users. You are responsible to utilize and protect such information in a manner that is consistent with Litmap’s privacy policies and applicable law(s). 

12. Privacy Policy Changes

We may amend or update this policy from time to time. If we believe that the changes are material, we’ll let you know by doing one (or more) of the following: (i) posting the changes on or through the Services, (ii) sending you an email or message about the changes, or (iii) posting an update on our Sites. 

13. Contact

If you have any questions:

Send an email to Litmap at info@litmap.co

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, you may contact our US-based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.

If you live in the EEA, you may also file a complaint with your local data protection regulator.